BMW has been involved in golfing for 20 years. Both golfing and BMW are well-known for exclusiveness, aesthetics and perfection. For BMW, the global prevalence of the sport allows for worldwide media interest. In addition to sponsoring, BMW´s involvement in the world of golfing also incorporates the organisation of professional PGA Tour listed events and the engagement as organiser of an amateur golfing series every golfer can compete in.